By: Shahara Anderson-Davis, 3D Vision
Facebook continues to grow every year since it launched in 2004. It’s still the most used social platform with nearly 2.45 billion monthly active users. Because the platform evolves frequently, these helpful tips should help you stay on top of your Facebook communications, engagement and marketing strategy.
Invite People to Like Your Page
Invite your friends and family to like your page! Your close network is the quickest and easiest way to gain a following. As your following grows, keep in mind it’s better to have a targeted audience that engages than to have a big, broad one that doesn't engage.
Email Your List
If you have an established our growing email list, don't forget to tap in with them every once in a while and remind them to follow your brand/business on Facebook.
Add Social Media Links and/or a Facebook Likes Pop-Up to Your Website
If you have a website, add a Facebook icon on your homepage that links to your Facebook.
Use Automation Tools to Boost Your Activity
With so many social media management tools including Facebook's very own Business Suite, plan and schedule your content so that your are consistent and can focus on other tasks.
Hashtag It Up
Use relevant hashtags in your posts to reach a larger audience. Keep in mind...there are people who do follow hashtags!
Diversify Your Content
Include memes, funny videos and relatable quotes in your content bank. Viral content expands your reach! Be sure to use all the posting options a platform offers, the more you use their tools the higher your engagement and likelihood for your posts to be seen.
Create More Videos
Videos are becoming increasingly popular post types, accounting for about 11% of Facebook posts. So if you haven’t thought about how to incorporate an engaging video strategy into your Facebook marketing plan, it’s time to consider it. Between video ads, video posts, stories and live streams, Facebook videos garner up to 8 billion views per day.
Partner with an Influencer
Are there blogs or influencers you would love to collaborate with? Create a game plan and reach out to those who are a good fit to your brand / business. With so much accessibility these days, you would be surprised who says yes!
Host a Giveaway
Who doesn't like freebies? Be sure to include rules that boost your pages engagement like 'Like Our Page', 'Comment Below', etc.
Run Facebook Ads
Set aside ad $ for an ad campaign and boosts posts that perform well or that you want to be seen. Start with a small budget like $150-$350 to explore what works best.
Engage with Your Community
Don't leave people hanging with they comment on a post, send a direct message and/or mention your brand / business. Be sure to respond in 24 hours to all activities - this is also a good way to monitor and prevent spam.