Pro Tip: How to Find and Fix 404 Errors that Really Matter to Win Your Traffic Back
Updated: Jun 4, 2020
By: Search Engine Land
There are many ways to find 404 errors: Google Search Console, crawlers, third-party tools. But none of them shows which external sources link to your website with the wrong URLs. These sources can be bringing you a sufficient amount of traffic, yet you have no idea they’re linking to 404 pages.
In this post, I’ll share 7 actionable steps that will help you to quickly identify these low-hanging fruits and win your traffic back.
Note: you’ll need access to Google Analytics.