Source: American Marketing Association
What Is DEI?
Diversity, equity and inclusion (DEI), while often grouped together, each serve a different purpose. As Janet Stovall, executive communications manager at UPS, explained in a 2018 TED talk: “Diversity is a numbers game. Inclusion is about impact. Companies can mandate diversity, but they have to cultivate inclusion.”
Y-Vonne Hutchinson, CEO and founder of diversity solutions firm ReadySet, says that the definition of equity may not be obvious. “Equity is about having everyone get an equal chance to succeed,” Hutchinson says. “That’s different than equality. It’s not treating everyone the same, it’s understanding that people have different needs and different roadblocks to their advancement and really striving to meet those needs as you’re trying to set everybody up for success.”
The principles of DEI touch every facet of organizations, whether it’s the way employees communicate or who’s represented in upper management, but the work often begins with the hiring process.
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