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  • Writer's picture3D Vision

Content Management and Strategy: A Disruptive Change We Need [New Research]

Updated: Jun 4, 2020

By: Content Marketing Group

“These are scary times for managers in companies.”

Twenty years ago, almost to the day, business strategist, author, and professor Clayton Christensen wrote those words to describe what was happening with the global economic crisis of the dot-com boom and globalization. In the introduction to the piece, he warns that before managers “rush into the breach, (they) must understand precisely what types of change the existing organization is capable and incapable of handling.”

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