13 Email Marketing Mistakes to Avoid for Better Engagement

By: Orbit Media Studios

With an average ROI of 3,800% and 3.7 billion global users worldwide, which is predicted to grow to 4.1 billion by 2021, email seems to hold a position within the top three most influential sources of information for quite some time.

Great news for email marketers, isn’t it?

But here’s the problem:

As email remains an essential component of marketers’ strategy for 95% of business organizations, the battle for customer engagement takes place for dear life.

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