By: Orbit Media Studios
With an average ROI of 3,800% and 3.7 billion global users worldwide, which is predicted to grow to 4.1 billion by 2021, email seems to hold a position within the top three most influential sources of information for quite some time.
Great news for email marketers, isn’t it?
But here’s the problem:
As email remains an essential component of marketers’ strategy for 95% of business organizations, the battle for customer engagement takes place for dear life.